Multiple Choice
The individuals who use the goods and services purchased for a household are collectively referred to as:
A) family buyers.
B) household buyers.
C) ultimate consumers.
D) nonprofessional buyers.
Correct Answer:

Verified
Correct Answer:
Verified
Q65: When Rollerblade's marketing department designs a strategy
Q66: Many who attend circuses particularly look forward
Q67: While shopping for back-to-school goods,you come across
Q68: A recent study indicated that _ percent
Q69: Stephanie has worked at the United Way
Q71: As organizations have changed their orientation,society's expectations
Q72: An organization that focuses its efforts on
Q73: Brandy works at the marketing department for
Q74: Consumer-generated online marketing efforts to promote brands
Q75: Marketing that is designed to influence the