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    Marketing Study Set 4
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    Exam 1: Marketing: Customer Value, satisfaction, relationships, and Experiences
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    The Individuals Who Use the Goods and Services Purchased for a Household
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The Individuals Who Use the Goods and Services Purchased for a Household

Question 70

Question 70

Multiple Choice

The individuals who use the goods and services purchased for a household are collectively referred to as:


A) family buyers.
B) household buyers.
C) ultimate consumers.
D) nonprofessional buyers.

Correct Answer:

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