The Term Product Differentiation Refers To

Multiple Choice

The term product differentiation refers to:

A) A situation in which two or more products possess technical differences, which may or may not be perceived by consumers.
B) A situation in which two or more products possess attributes that, in the minds of consumers, set the products apart from one another and make them less than perfect substitutes.
C) A situation in which two or more firms produce products for a given market.
D) A situation in which two or more consumers purchase differing amounts of a product in a market.