Horizontal Differentiation Occurs When

Multiple Choice

Horizontal differentiation occurs when:

A) one product is always considered superior to the other across a broad spectrum of consumers.
B) some consumers consider a company's product or group of products to be superior to another company's product or group of products, but not all consumers have the same viewpoint.
C) an inventor in the telecom industry comes up with a completely new and innovative product.
D) the demand curve is horizontal in an oligopolistic industry.