In the Fall Semester, Alex Noticed That the Plastic Cola

Multiple Choice

In the fall semester, Alex noticed that the plastic cola bottles in the vending machines at his university had changed shape. Upon further investigation, he realized that each bottle contained 2 ounces less beverage than previous bottles, even though he paid the same price as last semester. The pricing objective of the beverage company is to:

A) increase profits by reducing the amount provided in each bottle.
B) build traffic at the vending machines by changing the shape of the bottle.
C) undercut the competition by changing the shape of the bottle.
D) increase market share by reducing the amount provided in each bottle.