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    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
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    Which of the Following Firms Would Be Most Likely to Use
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Which of the Following Firms Would Be Most Likely to Use

Question 76

Question 76

Multiple Choice

Which of the following firms would be most likely to use a selective distribution strategy for its products?


A) Newspaper publisher
B) Maker of designer men's suits
C) Super luxury car manufacturer
D) Maker of snack foods such as potato chips and pretzels

Correct Answer:

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