Which of the Following Is an Example of a Consumer

Multiple Choice

Which of the following is an example of a consumer making a purchase through a direct marketing arrangement?

A) Purchasing a box of cereal at a local grocery store with a coupon on the box
B) Purchasing software at a big-box retailer's special tech department
C) Purchasing a set of towels featured in a department store's lower level
D) Purchasing a book on the history of the U.S. by sending in an order form attached to a pamphlet sent to the customer by the publisher