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  3. Study Set
    Understanding Business Study Set 1
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    Exam 21: Managing the Marketing Mix: Product, Price, Place and Promotion
  5. Question
    Which of the Following Refers to the Practice of Paying
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Which of the Following Refers to the Practice of Paying

Question 399

Question 399

Multiple Choice

Which of the following refers to the practice of paying to have a product appear favorably in a TV show or movie?


A) Interactive promotion
B) Product placement
C) Brand association
D) Market recognition

Correct Answer:

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