Lockdown Industries Produces a Variety of Anti-Crime and Safety Products

Multiple Choice

Lockdown Industries produces a variety of anti-crime and safety products such as burglar alarms, smoke detectors, surveillance cameras, and specialty locks. Lockdown sells to households, businesses, and government agencies. They have found that each market requires a different marketing strategy. Lockdown would probably benefit from departmentalization by:

A) function.
B) process.
C) customer type.
D) market opportunities.