Multiple Choice
Where product profiles consisting of product features and price are described to consumers and respondents are asked to name their preferred profile, this is called which of the following?
A) Product profiling
B) Experimentation
C) Trade off analysis
D) Price profiling
Correct Answer:
Verified
Correct Answer:
Verified
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Q31: The "build objective" for price sensitive markets
Q32: Trade-off analysis (otherwise known as conjoint analysis)
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