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    Foundations of Marketing Study Set 2
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    Exam 8: Value Through Pricing
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    In Order to Secure Distribution Channels When a Product Is
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In Order to Secure Distribution Channels When a Product Is

Question 3

Question 3

Multiple Choice

In order to secure distribution channels when a product is being launched, organizations must ensure that retailers obtain which of the following?


A) Reduced costs
B) Good value to the customer
C) Good margins
D) Reduced variable costs

Correct Answer:

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