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  3. Study Set
    Foundations of Marketing Study Set 2
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    Exam 7: Value Through Services, Relationships and Experiences
  5. Question
    Companies Can Use _______ Marketing to Improve Service Quality and Relationships
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Companies Can Use _______ Marketing to Improve Service Quality and Relationships

Question 49

Question 49

Multiple Choice

Companies can use _______ marketing to improve service quality and relationships. This involves either partnering with existing events or creating entirely new ones.


A) experiential
B) experimental
C) exceptional
D) exponential

Correct Answer:

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