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    Foundations of Marketing Study Set 2
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    Exam 7: Value Through Services, Relationships and Experiences
  5. Question
    The Use of Experiential Marketing Allows Marketers to Use Relevant
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The Use of Experiential Marketing Allows Marketers to Use Relevant

Question 82

Question 82

Multiple Choice

The use of experiential marketing allows marketers to use relevant ways of communicating with audiences at events using _______ media and word-of-mouth marketing.


A) direct
B) social
C) mass
D) indirect

Correct Answer:

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