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    Foundations of Marketing Study Set 2
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    Exam 7: Value Through Services, Relationships and Experiences
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    Which of the Following Explains Why There May Be a Gap
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Which of the Following Explains Why There May Be a Gap

Question 34

Question 34

Multiple Choice

Which of the following explains why there may be a gap between service delivery and company communications with customers?


A) Lack of marketing research
B) Exaggerated customer promises
C) All of the above
D) None of the above

Correct Answer:

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