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    Foundations of Marketing Study Set 2
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    Exam 6: Value Through Products and Brands
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    The Character of the Brand Described in Terms of Other
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The Character of the Brand Described in Terms of Other

Question 46

Question 46

Multiple Choice

The character of the brand described in terms of other entities such as people, animals or objects is referred to as which of the following?


A) Brand clarity
B) Brand association
C) Brand personality
D) Brand assets

Correct Answer:

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