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Brand Stretching Is Which of the Following

Question 71

Multiple Choice

Brand stretching is which of the following?


A) The exploitation of untapped foreign markets
B) When an established brand name is used for brands in unrelated markets
C) Revitalizing a brand name with new and fresh advertising campaigns which prolong the life of a brand
D) The use of an established brand name on a new brand within the same broad market

Correct Answer:

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