Why Is the New Product Development Process Being Accelerated in Many

Multiple Choice

Why is the new product development process being accelerated in many industries?

A) Customers are demanding more products with greater technological features
B) Considerably reduces resources deployed on the research and development departments, freeing them up so that they can be deployed elsewhere in the organization
C) Improves the likelihood of greater consumer adoption and reduces research and development costs
D) Minimizes the risk of technological obsolescence and cutting time to market can lead to competitive advantage