What Is Meant by the Term the "Evoked Set

Multiple Choice

What is meant by the term the "evoked set"?

A) The evoked set is the list of options that have been disregarded in the consumer decision process
B) The evoked set is the complete list of options before the screening process
C) The evoked set is a short list of options for careful evaluation
D) The evoked set is the list of options compiled by a retail salesperson, during the personal sales presentation