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Organizational Buying Is Characterised by Which of the Following

Question 18

Multiple Choice

Organizational buying is characterised by which of the following?


A) By the nature and size of the organization, the level of buying and demand, derived demand, and the use of relationship marketing
B) By the nature and size of customers, complexity of buying, derived demand, negotiation and reciprocal buying
C) By the type and scale of industry, the importance of purchase, the level of risk associated, derived demand, and relationship marketing
D) All of the above

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