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When We Rate Words or Concepts on Dimensions, Such as Good/bad

Question 55

Multiple Choice

When we rate words or concepts on dimensions, such as good/bad, strong/weak, and active/passive, we are measuring the _____ meaning of the concept by using a technique called the _____.


A) disjunctive; random search strategy
B) connotative; semantic differential
C) denotative; phonemic differential
D) conjunctive; cross-stimulation effect

Correct Answer:

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