To Overcome the Problem That Occurs During Product Development When

Multiple Choice

To overcome the problem that occurs during product development when consumers say one thing in a market research study and do another when facing a supermarket shelf, the Warm Delights team ran marketing experiments that involved all of the following except

A) measuring the results of the Warm Delights experiments.
B) repeating the Warm Delights marketing experimentation process.
C) keeping the initial Warm Delights packaging, which communicated its cooking convenience to prospective buyers.
D) putting a Warm Delights prototype dessert in a store.
E) improving the Warm Delights prototype.