The Actions Taken During the Evaluation Phase of the Strategic

Multiple Choice

The actions taken during the evaluation phase of the strategic marketing process include: (1) __________ and (2) exploit positive deviations and correct negative ones.

A) find points of difference
B) execute the marketing program
C) compare results with plans to identify deviations
D) track sales and revenues and compare with competitors
E) develop the budget by estimating revenues, expenses, and profits