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Although Recreational Equipment, Inc

Question 70

Multiple Choice

Although Recreational Equipment, Inc. (www.rei.com) has typical retail store hours, 35 percent of its orders are placed between the hours of 10 p.m. and 7 a.m. This shows how electronic commerce contributes to customer value through the creation of


A) time utility.
B) place utility.
C) possession utility.
D) form utility.
E) financial utility.

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