Individuality and Interactivity Are Important Capabilities That Marketers Derive from Internet

Multiple Choice

Individuality and interactivity are important capabilities that marketers derive from Internet technology. Both capabilities are important building blocks for buyer-seller relationships. For these relationships to develop, companies must treat customers as individuals and empower them to: (1) influence the timing and extent of the buyer-seller interaction and (2) __________, the information they receive, and in some cases, the prices they pay.

A) demand product quality and timely service
B) shop confidently without fear of identity theft
C) speed up the click-through process
D) have a say in the kind of products and services they buy
E) comparison shop with the prices of competitors alongside those of the firm