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    Exam 21: Implementing Interactive and Multichannel Marketing
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    The View That Holds That Online Shopping and Buying Avoids
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The View That Holds That Online Shopping and Buying Avoids

Question 131

Question 131

Multiple Choice

The view that holds that online shopping and buying avoids fighting traffic or standing in store checkout lines is an example of


A) customerization.
B) control.
C) convenience.
D) utilitarianism.
E) marketplace value.

Correct Answer:

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