Multiple Choice
The search for and qualification of potential customers during the personal selling process is referred to as
A) prospecting.
B) customer mining.
C) lead initiation.
D) cold calling.
E) gleaning.
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q2: A salesperson who specializes in identifying, analyzing,
Q92: What are the keys to effective need-satisfaction
Q109: All of the following are dimensions of
Q116: On a recent shopping excursion at a
Q117: Industry research shows that outside order getters,
Q118: The tasks involved in managing personal selling
Q119: All of the following are behaviorally related
Q132: The practice of building ties to customers
Q135: Doug Ames sells Mercedes-Benz automobiles. While making
Q308: An advantage of a geographical sales organization