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The Second Task of a Selling Organization When It Formulates

Question 84

Multiple Choice

The second task of a selling organization when it formulates a sales plan is to answer all of the following questions except:


A) Should the firm use independent agents such as manufacturer's representatives?
B) How many company salespeople should be employed?
C) Should the company be organized according to geography, customer type, or offering?
D) Should the firm use its own salesforce?
E) How should the salesforce be compensated?

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