If a Brand Manager Wanted to Use LinkedIn to Promote

Multiple Choice

If a brand manager wanted to use LinkedIn to promote his or her brand, the best option would be

A) through business-to-business image building and networking with industry-related groups.
B) to monitor profiles for negative mentions of the brand.
C) to create a profile for the brand.
D) to try to accumulate online "followers" for the business.
E) to buy ad space on the LinkedIn website.