Marketers Can Use One of Two Strategies: the First Strategy

Multiple Choice

Marketers can use one of two strategies: The first strategy uses Facebook pages and YouTube channels, and the second strategy uses ads in newspapers, magazines, and on TV. The difference between these two types of marketing strategies is that the first one targets consumers who are __________ and the second one targets consumers who are __________.

A) passive receivers; active receivers
B) an older demographic; a younger demographic
C) wealthy; disadvantaged
D) active receivers; passive receivers
E) evangelists; brand ambassadors