What Is the Key Marketing Objective for Advertising on Social

Multiple Choice

What is the key marketing objective for advertising on social networking sites?

A) Develop cost-effective ads with a CPM of less than 50 cents for every 1,000 hits.
B) Create ads that have an immediate impact on sales.
C) Try to gain viewers' attention for a few extra seconds.
D) Use the cost-per-click performance metric to assess how many times a unique visitor purchases a product that originated from an ad on the firm's website.
E) Create ads that appeal to all demographic groups-regardless of age,gender,ethnicity,education,or income-to maximize cost efficiency.