A Company Paying a Set Amount to Facebook for Every

Multiple Choice

A company paying a set amount to Facebook for every time a user clicks on its ad is using __________ as a performance measure, whereas a company that pays for every 1,000 times its ad loads on a Facebook page and people may see it is using __________ as a performance measure.

A) variable fee; fixed fee
B) cost per click; cost per thousand
C) fixed fee; variable fee
D) cost per thousand; cost per click
E) traditional cost; social media cost