Many Apps Are Video Games

Multiple Choice

Many apps are video games. Angry Birds, for example, has been downloaded more than 2 billion times since its 2009 release. The product life cycle of even very successful video game apps can reach the decline stage quickly, including the Angry Birds game. Clash of Clans and Candy Crush Saga video games have sought to ________________ to address this challenge.

A) make highly engaging games based on the Angry Birds approach
B) use social media strategies
C) exploit the real world-digital world convergence
D) quickly create new games
E) create product extensions