The Key Objective of Competitive Advertising Is to

Multiple Choice

The key objective of competitive advertising is to

A) tell people what a product is, what it can do, and where it can be found.
B) show one brand's strengths relative to those of competitors.
C) reinforce previous knowledge of a product.
D) promote the advantages of one product class over another.
E) persuade the target market to select the firm's brand rather than that of a competitor.