The Beef Council Promotes a Series of Ads in Which

Multiple Choice

The Beef Council promotes a series of ads in which the tagline is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is

A) a reminder institutional ad.
B) a pioneering institutional ad.
C) a product institutional ad.
D) a competitive institutional ad.
E) an advocacy ad.