The Type of Appeal Used to Suggest to the Consumer

Multiple Choice

The type of appeal used to suggest to the consumer that he or she can avoid some negative experience through the purchase and use of a product or service, a change in behavior, or a reduction in the use of a product is referred to as

A) an authoritarian appeal.
B) a coercive appeal.
C) a family appeal.
D) a guilt appeal.
E) a fear appeal.