Multiple Choice
Which of the following statements describes a potential problem with using sex appeals in advertising?
A) What men find sexy, most women do not.
B) What women find sexy, men do not.
C) Sex in advertising typically appeals to only younger audiences.
D) An ad using sex appeal does not always lead to changes in recall, recognition, or purchase intent.
E) Sex in advertising alienates a large segment of progressives.
Correct Answer:
Verified
Correct Answer:
Verified
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