Multiple Choice
While many commercials that use sex appeals gain the attention of the audience, they
A) do not always lead to changes in consumers' recall, recognition, or purchase intent.
B) contain no information to help consumers.
C) do not appeal to either men or women.
D) wear out quickly, boring the consumer.
E) don't appeal to the Generation Y cohort.
Correct Answer:

Verified
Correct Answer:
Verified
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