While Many Commercials That Use Humorous Appeals Gain the Attention

Multiple Choice

While many commercials that use humorous appeals gain the attention of the audience,

A) their effectiveness may vary across cultures if used in a global campaign.
B) they contain no information to help consumers.
C) they do not appeal to either men or women.
D) they usually have great longevity, maintaining the interest of the target audience for the duration of the campaign.
E) they don't appeal to the Generation Y cohort.