All of the Following Statements Are True About Using Humorous

Multiple Choice

All of the following statements are true about using humorous appeals in advertising except

A) humorous content does not always lead to changes in recall, recognition, or purchase intent.
B) some studies suggest that humor wears out quickly, losing the interest of consumers.
C) their effectiveness may vary across cultures if used in a global campaign.
D) the use of humor is widespread in advertising and can be found in many product categories.
E) advertisers believe that humor improves the effectiveness of their ads.