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    Exam 18: Advertising Sales Promotion and Public Relations
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    The Means by Which an Advertising Message Is Communicated to the Target
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The Means by Which an Advertising Message Is Communicated to the Target

Question 296

Question 296

Multiple Choice

The means by which an advertising message is communicated to the target audience is through


A) advertising media.
B) reach and frequency.
C) a source.
D) CPM.
E) GRP.

Correct Answer:

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