The Owners of a Small Toy Store Had a Limited

Multiple Choice

The owners of a small toy store had a limited advertising budget and were very concerned about spending their advertising dollars wisely. One of their primary advertising goals was to expose customers in the store's limited market area to their advertising messages as often as fiscally possible. The owners of the toy store were most likely concerned with

A) reach.
B) frequency.
C) gross rating points.
D) cost per thousand.
E) ratings.