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    Exam 18: Advertising Sales Promotion and Public Relations
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    If You Ordered a TV Commercial to Run on a Local
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If You Ordered a TV Commercial to Run on a Local

Question 276

Question 276

Multiple Choice

If you ordered a TV commercial to run on a local TV program that could reach 500,000 households for a cost of $1,000, what would your CPM be?


A) $1.00
B) $2.00
C) $2.50
D) $4.00
E) $5.00

Correct Answer:

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