Multiple Choice
One advantage of using magazines as an advertising medium is
A) the cost of placing a magazine ad is extremely low.
B) it takes a relatively short time to place the ad.
C) the ease of translating consumer interests into a successful publication.
D) there is little need or benefit to incorporate four-color graphics.
E) the ads can be clipped and saved.
Correct Answer:

Verified
Correct Answer:
Verified
Q94: All of the following statements are true
Q95: One of the disadvantages associated with radio
Q97: As traditional media have become more expensive
Q98: A basic approach to scheduling when seasonal
Q100: One advantage of using newspapers as an
Q102: Advertisers use a mix of media forms
Q103: One of the disadvantages associated with television
Q106: What are the two conflicting goals that
Q111: A researcher asked Kelly, as a subscriber
Q264: What is the difference between a coupon