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    Exam 18: Advertising Sales Promotion and Public Relations
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    One Disadvantage of Using Newspapers as an Advertising Medium Is
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One Disadvantage of Using Newspapers as an Advertising Medium Is

Question 317

Question 317

Multiple Choice

One disadvantage of using newspapers as an advertising medium is their


A) inability to cover local markets.
B) long lead time for placing an ad.
C) long life span.
D) relatively high cost.
E) competition for reader attention with other features in the newspaper.

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