One Advantage of Using the Internet as an Advertising Medium

Multiple Choice

One advantage of using the Internet as an advertising medium is

A) there is no need to segment markets.
B) messages are automatically translated into multiple languages.
C) there are no real costs except computers used for initial encoding.
D) online advertising offers an opportunity to reach younger consumers who have developed a preference for online communication.
E) online ads almost always result in a "click," an action that leads to the purchasing of a product.