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    Exam 18: Advertising Sales Promotion and Public Relations
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    Interactive Ads That Have Drop-Down Menus, Built-In Games, or Search
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Interactive Ads That Have Drop-Down Menus, Built-In Games, or Search

Question 167

Question 167

Multiple Choice

Interactive ads that have drop-down menus, built-in games, or search engines to engage viewers are referred to as


A) rich media.
B) banner ads.
C) interactive media.
D) pay-per-click ads.
E) infotainment ads.

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