Which of the Following Statements About Online Advertising Is Most

Multiple Choice

Which of the following statements about online advertising is most accurate?

A) It is easier to measure the impact of online advertising than other media.
B) Although annoying, click fraud and web-tipping are not causing real financial damage.
C) Although popular with younger generations, few baby boomers order online.
D) Standards for the various formats used online are still evolving.
E) One way online companies benefit is through employing PTR in order to increase site traffic.