Product Placement Refers to

Multiple Choice

Product placement refers to

A) the consumer promotion that involves the use of a brand-name product in a movie, television show, video, or a commercial for another product.
B) the relative value of a product's physical location based on line-of-sight positioning on a retailer's shelf.
C) being placed on retailers' shelves or in showrooms based on the slotting fee paid by the manufacturer.
D) the use of a brand-name product in a movie, television show, or commercial without the manufacturer's knowledge or permission, and without compensation.
E) a variable fee paid by producers of movies, television products, or commercials to a manufacturer for the rights to use a product as a prop in one of their creative scenes.