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All of the Following Statements Regarding the Training of Distributors

Question 192

Multiple Choice

All of the following statements regarding the training of distributors' sales forces are true except


A) a manufacturer's success often depends on the ability of its resellers' sales forces to represent its products.
B) manufacturers also develop incentive and recognition programs to motivate a reseller's salespeople to sell their products.
C) intermediaries can perform customer contact and selling functions for the producers they represent.
D) both retailers and wholesalers employ and manage their own sales personnel.
E) resellers' sales forces are often more sophisticated and knowledgeable about a manufacturer's products.

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