Multiple Choice
Procter & Gamble Co. created an advertisement for its Old Spice Red Zone Swagger antiperspirant. In terms of the communication process, the __________ in the ad informed prospective customers that the antiperspirant offered more protection than the Old Spice High Endurance brand.
A) lesson
B) message
C) meme
D) source
E) feedback
Correct Answer:
Verified
Correct Answer:
Verified
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