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    Exam 17: Integrated Marketing Communications and Direct Marketing
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    In the Communication Process, Printing Mistakes That Affect the Meaning
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In the Communication Process, Printing Mistakes That Affect the Meaning

Question 67

Question 67

Multiple Choice

In the communication process, printing mistakes that affect the meaning of a newspaper advertisement, or using words or pictures that fail to communicate the message clearly, are referred to as


A) noise.
B) clutter.
C) disruptions.
D) distortions.
E) annoyances.

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